How to stop people texting and driving? Cieslok Media decided to place their faith in people getting so angry about their billboard that they would head to the website, mainly to complain. Installing a billboard for a fake funeral home (thankfully it’s a fake and not real!) Wathan Funeral Home with the words “Text and Drive”, making it look like the funeral home looking for business. Instead when you reach their website, www.wathanfuneral.com you are welcomed by a paragraph explaining more behind the billboard.
Great way to play on peoples anger on a billboard
AdPitch Blog 