You’re wandering through Disneyland, having a great time with your family, meeting the characters and you see this Alice Through the Looking Glass Digital display. Cycling through the characters in the latest installment of the series. Then one of them starts moving. And talking. And even saying your name! This magic is because they had Johnny Depp as the Mad Hatter live streaming direct to the display! Allowing Disneyland guests to interact with the actual Mad Hatter! It makes me wish I’d been in Disneyland that day!
How to stop people texting and driving? Cieslok Media decided to place their faith in people getting so angry about their billboard that they would head to the website, mainly to complain. Installing a billboard for a fake funeral home (thankfully it’s a fake and not real!) Wathan Funeral Home with the words “Text and Drive”, making it look like the funeral home looking for business. Instead when you reach their website, www.wathanfuneral.com you are welcomed by a paragraph explaining more behind the billboard.
Great way to play on peoples anger on a billboard
Ever wanted to donate to charity but had no cash or change? No problem! Advertising agency Kolle-Rebbe have solved your predicament! Now you can swipe your credit card on this interactive advertisement and donate with a simple swipe. The video that plays once swiped is very pleasing and gives you a sense of actually doing more than just swiping your card – would have liked to see more versions though as there was only the two videos shown. Over 3000 Euros were made during the first month.
Could you run fast enough to win yourself a new pair of shoes from Reebok?
“For us, running is about more than treadmills and racetracks. It’s a vital part of life. So what better place to launch the ZPump 2.0, than right in the middle of the busiest street in Stockholm?”
Created by EuroRSCG these Children and Adolescents Reference Center ads are printed in fluorescent glow in the dark ink so they appear normal during daylight, with a child playing or innocently laying in bed. You are then invited to “Turn off the lights and help (Annie / Peter / Emily) overcome his/ her fear of the dark.”
When you turn the lights off, a new image appears revealing a grown man. A new message is also shown describing the abuse: “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.”
Don’t know if I’ve seen glow in the dark print used for anything but this is a great way to use it, and powerful.
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.
Introducing the World’s Tastiest Coupon: Real doughnut glaze, making a real barcode, that really scans. On 12/12, #DayOfTheDozens, you could present the above video on your mobile device at participating Krispy Kreme locations for 12 free Original Glazed doughnuts when you buy a dozen Original Glazed® doughnuts.
Hypnotic, and somehow feels like it’s unhealthy just to watch it, but clever coupon marketing in the 21st century!