Could you run fast enough to win yourself a new pair of shoes from Reebok?
“For us, running is about more than treadmills and racetracks. It’s a vital part of life. So what better place to launch the ZPump 2.0, than right in the middle of the busiest street in Stockholm?”
Created by EuroRSCG these Children and Adolescents Reference Center ads are printed in fluorescent glow in the dark ink so they appear normal during daylight, with a child playing or innocently laying in bed. You are then invited to “Turn off the lights and help (Annie / Peter / Emily) overcome his/ her fear of the dark.”
When you turn the lights off, a new image appears revealing a grown man. A new message is also shown describing the abuse: “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.”
Don’t know if I’ve seen glow in the dark print used for anything but this is a great way to use it, and powerful.
There are some adverts you watch and you think how did you come up with this?! They generally come from a difficult brief for difficult products to market – perfumes are one. I never understand the adverts for the perfumes, but as my fiance put it “how else do they get your attention for a product you can’t smell?” one point to him. They have to go to the other extreme to get us to watch it and remember it. but this product is well, hard, but definitely not as mainstream as perfume! Some days you wish you could be a fly on the wall and one I would put on my list s to be in the meeting where they came up with this! It’s very well done, and puts humour in to make it less embarrassing, hats off to the actor to be able to do it so well! #squattypotty to the rescue!
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.
Introducing the World’s Tastiest Coupon: Real doughnut glaze, making a real barcode, that really scans. On 12/12, #DayOfTheDozens, you could present the above video on your mobile device at participating Krispy Kreme locations for 12 free Original Glazed doughnuts when you buy a dozen Original Glazed® doughnuts.
Hypnotic, and somehow feels like it’s unhealthy just to watch it, but clever coupon marketing in the 21st century!
With summer comes perfect occasions to indulge in a fresh bottle of Fruits and Wine. To launch a new range of these fruit flavored wines, Rosapark created billboards that distributed free picnic blankets.
An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’. How hard must it have been for the front puppeteer to walk in that position!