Great use of the everyday in creative advertising for Powerhouse Gym. Simple, effective.
This went round on Facebook the other week, but it turns out it’s an oldie! An oldie but a goody! French Contrex set up a row of bikes in front of a building. No signs. But as soon as curiosity won out one woman, others joined in and you can tell from the video they were pleased! So funny, I’ve never seen women so enthusiastic about exercise! Priceless moment when one lady even takes a break and makes her husband get on and spin! The harder they pedal the more they see, and it works!
My car is too slow to overtake most vehicles, and it doesn’t help when I can’t see round said vehicle! So Samsung created the Safety Truck, the truck has a built-in wireles camera in the front, broadcasting the images to a huge screen pasted on the back.
“Everybody knows that kids hate applying sun block. That’s why we created NIVEA DOLL, a toy that sunburns when exposed to UV rays. Kids learn the importance of skin care as they apply sun block on the doll to protect it.”
A very useful tool for parents on the beach to teach little ones about the importance of protection from the sun. I didn’t mind sun cream, but I used to go red as fast as the doll! Though they seem to be too late for the girl in the blue cossie at the very beginning of the video!
“We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.”
Clever, and a great use of technology. It’s about time billboards were helpful! I could probably do with one that would actually park the car though, I cannot parallel park for the life of me!
A nice creative idea from Johannesburg Zoo, using shadows to advertise that they do tours at night, to see the animals you’d normally miss during the day. They’re almost like pieces of art in a gallery. The shadows also create a nice 3D effect too which just grabs your eye more than a 2D traditional poster.