SKODA: Attention Test

A test for your eyes and attention to detail today from Skoda for the new Fabia car, I know, just what you wanted on a Monday right? Created by AIS London things in the video will change, but do you notice them over the attention stealing car? I only noticed the bike changing and the woman appearing in the doorway. How well did you do?

TD: #TDThanksYou

This was kindly sent my way by Serfweb, if yo have anything that you feel that is awesome that I’d like for the blog let me know!

TD is a bank company in Canada, on a special weekend they changed their boring old ATM machine into an Automated Thanking Machine thanking customers for their custom. I love people getting surprises, it’s all so heart warming and goose-bump-giving.

McCann Health: Stress Test Pencils

The Problem: We wanted to raise awareness of our agency’s capabilities among pharmaceutical executives and prospective clients.

The Idea: To show our expertise in the healthcare field, we decided to illustrate how effective our ideas can be to the end consumer. So, we sent prospective clients a heat sensitive pencil, which would change color when held if the person was stressed. This direct mail piece was proof that we could provide effective communication with an insightful end result.

Results: We sent pencils to regional healthcare professionals, which resulted in more than a 30% increase in annual new business acquisitions.

Clever use of thermochromic ink on an every day object, useful and memorable for the clients, who’ll then go on to show others their magic pencil

McCann-Health-Stress-Test-Pencils

Budweiser Superbowl 2015 Advert: Lost Dog

Superbowl weekend 2015 means loads of adverts coming out! While they start to make their way onto the internet and I get round to watching them all, here’s the one from Budweiser #BestBuds! Last year they brought out their Puppy Love #BestBuds advert, it was the only commercial that I enjoyed from the 2014 games. Lost Dog follows the puppy from the previous commercial on a little unexpected adventure. Very cute, heartwarming and all the puppy-ness you could use for a Monday!

Hush Puppies: GPS

When your brand is linked to a specific breed of dog what would you do? Utilize it of course! Which is exactly what Hush Puppies did, using a very cute hush puppy! When passers by took hold of the dogs lead, the dog lead them to the Hush Puppies store, very clever dog, and nice advert!