Dove: Choose Beautiful

“Would you describe yourself as beautiful? In our latest film Choose Beautiful, we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands…

Women make thousands of choices each day—related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day”

I would have chosen the average door, with a possible side of regret afterwards. What about you?

Carlsberg: #ProbablyTheBest Poster

Best poster in the world? Carlsberg erected a billboard in Shoreditch, London near the Old Truman Brewery, that isn’t just a poster. It’s a poster that dispenses free beer. Queues were formed by passers by to line up for their free drink, probably some peoples second!

The good news is it may have disappeared from London streets but the company have said that it will be making its way around the country. The only thing they could have done better for me is be a little more inventive with the dispensing of the beer!

SKODA: Attention Test

A test for your eyes and attention to detail today from Skoda for the new Fabia car, I know, just what you wanted on a Monday right? Created by AIS London things in the video will change, but do you notice them over the attention stealing car? I only noticed the bike changing and the woman appearing in the doorway. How well did you do?

TD: #TDThanksYou

This was kindly sent my way by Serfweb, if yo have anything that you feel that is awesome that I’d like for the blog let me know!

TD is a bank company in Canada, on a special weekend they changed their boring old ATM machine into an Automated Thanking Machine thanking customers for their custom. I love people getting surprises, it’s all so heart warming and goose-bump-giving.

McCann Health: Stress Test Pencils

The Problem: We wanted to raise awareness of our agency’s capabilities among pharmaceutical executives and prospective clients.

The Idea: To show our expertise in the healthcare field, we decided to illustrate how effective our ideas can be to the end consumer. So, we sent prospective clients a heat sensitive pencil, which would change color when held if the person was stressed. This direct mail piece was proof that we could provide effective communication with an insightful end result.

Results: We sent pencils to regional healthcare professionals, which resulted in more than a 30% increase in annual new business acquisitions.

Clever use of thermochromic ink on an every day object, useful and memorable for the clients, who’ll then go on to show others their magic pencil

McCann-Health-Stress-Test-Pencils