Peruvian League Against Cancer: Shadow Wifi

Advertising agency Happiness Brussels teamed up with the Peruvian League Against Cancer to come up with ‘Shadow WiFi’ to raise awareness of skin cancer. The big block type things only emit wifi in the shadow, step out into the sun and you’re disconnected. Clever, but I feel the Peruvian League Against Cancer could have had a bit more presence in the video and blocks.

Powerade: Workout Billboards

“Powerade presents: the world’s first “Workout Billboards”. Billboards, which are an advertising and training machine at the same time. By using the ad you could prove directly: You have more power than you think!”

Powerade created 3 different workout billboards, rock climbing, weight lifting and not exactly sure that the other is called! If anyone knows the right words let me know! I’m glad they did the variety, it works a lot better than just doing the rock climbing one. Nice team work by the public too, especially the creative attempt at the end which made me laugh!

Smart: Pop Up Billboards

“In the major cities the smart is unbeatable, when it comes to finding a parking space. This superiority is showcased by the “smart POP UP Billboards”. They don’t put the smart onto a poster, but rather the poster onto the smart. Straight into the real world. Throughout the city, where it currently shines with its skills, the “smart POP UP Billboards” give the uniqueness of the smart the perfect setting. Because the best ad for the smart is the smart.”

Great use of what’s available to the brand rather than placing them there. Clever and well thought out, when I visited Rome there was a lot of these, reverse parked in bays along side of roads. Fit perfectly it was a great advert without even the billboards, though these make it a clearer message! I would like to see some of these get out of those spaces though, some look rather packed in!

Dove: Choose Beautiful

“Would you describe yourself as beautiful? In our latest film Choose Beautiful, we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands…

Women make thousands of choices each day—related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day”

I would have chosen the average door, with a possible side of regret afterwards. What about you?

Carlsberg: #ProbablyTheBest Poster

Best poster in the world? Carlsberg erected a billboard in Shoreditch, London near the Old Truman Brewery, that isn’t just a poster. It’s a poster that dispenses free beer. Queues were formed by passers by to line up for their free drink, probably some peoples second!

The good news is it may have disappeared from London streets but the company have said that it will be making its way around the country. The only thing they could have done better for me is be a little more inventive with the dispensing of the beer!