Neutrogena: Lipstick

Neutrogena created a special cover with magazine Caras featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.

Abraxas: Interactive Print Ad

When technology and traditional media meet it doesn’t always create a great result. They don’t work together equally and it can be hard to think up campaigns that bring them together harmoniously. SAB Miller’s Abraxas succeeded though! Putting your phone torch behind this special print in the magazine allows you to see the advert, in pieces. It works so well, creating an intriguing look to the resulting image that you glance and put together in your mind, but also makes you feel like you’re discovering something

SPI Cinemas: Batman, Chaplin, Jaws, Minion, Forrest Gump

A quick, clever example of traditional advertising for SPI Cinemas. Using the seat booking images to create links to films. Great stuff, though the Forrest Gump one made me think of Space Invaders at first glimpse!

IKEA: Assembly Service

I would love to find out that this was supposed to be a plain old boring billboard just advertising that IKEA have a assembly service, and the billboard worker decided to have a bit of fun. A great advert anyway from the company!

HiperCentro Corona: 3D Classified Advert

Now this is how to use traditional advertising to the max. Creating an advert inside the copy that’s all ready there! Using a clever 3D effect inside the classified adverts in a newspaper you see a well made kitchen!

Evian: Spiderman Baby & Me

I don’t normally post this kind of advert on here, only when they’re awesome; like this one! This is Evian’s latest input for their Baby & Me adverts to promote healthy lifestyle. This time it’s using Spiderman, and a baby Spiderman to dance with! Obviously also to promote the new Amazing Spiderman 2 film but when the advert is as good as this I totally don’t mind! I’d love a whole range of Avengers one too please! Haha

I also love the thumb movement from baby Spiderman at the end. Genius.

Super Bowl 2014 Commercials Round Up

Full Round up of the Super Bowl adverts!

Soda Stream: Sorry Coke and Pepsi

Find the rest of the Super Bowl ads after the jump, which is your fave?