Neutrogena created a special cover with magazine Caras featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.
When technology and traditional media meet it doesn’t always create a great result. They don’t work together equally and it can be hard to think up campaigns that bring them together harmoniously. SAB Miller’s Abraxas succeeded though! Putting your phone torch behind this special print in the magazine allows you to see the advert, in pieces. It works so well, creating an intriguing look to the resulting image that you glance and put together in your mind, but also makes you feel like you’re discovering something
I don’t normally post this kind of advert on here, only when they’re awesome; like this one! This is Evian’s latest input for their Baby & Me adverts to promote healthy lifestyle. This time it’s using Spiderman, and a baby Spiderman to dance with! Obviously also to promote the new Amazing Spiderman 2 film but when the advert is as good as this I totally don’t mind! I’d love a whole range of Avengers one too please! Haha
I also love the thumb movement from baby Spiderman at the end. Genius.
Full Round up of the Super Bowl adverts!
Soda Stream: Sorry Coke and Pepsi
Find the rest of the Super Bowl ads after the jump, which is your fave?