There are some adverts you watch and you think how did you come up with this?! They generally come from a difficult brief for difficult products to market – perfumes are one. I never understand the adverts for the perfumes, but as my fiance put it “how else do they get your attention for a product you can’t smell?” one point to him. They have to go to the other extreme to get us to watch it and remember it. but this product is well, hard, but definitely not as mainstream as perfume! Some days you wish you could be a fly on the wall and one I would put on my list s to be in the meeting where they came up with this! It’s very well done, and puts humour in to make it less embarrassing, hats off to the actor to be able to do it so well! #squattypotty to the rescue!
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Soap Creative: Bus Shelter Dispenser
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.
Fruits & Wine: Picnic Blanket
With summer comes perfect occasions to indulge in a fresh bottle of Fruits and Wine. To launch a new range of these fruit flavored wines, Rosapark created billboards that distributed free picnic blankets.
Sky: Polar Bear
An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’. How hard must it have been for the front puppeteer to walk in that position!
Norwegian: Next Stop New York
The day Norwegian surprised over half a million commuters by turning Nationaltheatret Station in Oslo into Times Square Station. And yes, The Naked Cowboy was invited.
Carlsberg: Yes
Simple and clever play on a slogan from M&C Saatchi to celebrate Carlsberg Hof beer now being brewed using only 100% organic ingredients.
Jaguar: Not-so Virtual Reality
Virtual reality is becoming the next big thing, so Jaguar invited people to experience the only virtual reality simulation worthy of the F-TYPE. One that turned out to be not-so-virtual.
Skoda: European Bike Stealing Championship
If you left a high quality bike unlocked in Amsterdam, Prague or Rome, which city would the bike be stolen in first? And how long would it take to happen? Skoda decided to test it out for the first European Bike Stealing Championship 2015 with their site We love Cycling. They brought along a band and confetti to to celebrate the thief!
DHL: DHL Is Faster
A lesson in being sneaky from DHL! Getting their competitors to deliver a large black box to hard to reach addresses. What they don’t know is the box is covered in thermoactive foil. When taken to places with the correct temperature the box changed colour to reveal a giant “DHL is Faster” slogan on the box.