You’re wandering through Disneyland, having a great time with your family, meeting the characters and you see this Alice Through the Looking Glass Digital display. Cycling through the characters in the latest installment of the series. Then one of them starts moving. And talking. And even saying your name! This magic is because they had Johnny Depp as the Mad Hatter live streaming direct to the display! Allowing Disneyland guests to interact with the actual Mad Hatter! It makes me wish I’d been in Disneyland that day!
Ambient
Misereor: Social Swipe
Ever wanted to donate to charity but had no cash or change? No problem! Advertising agency Kolle-Rebbe have solved your predicament! Now you can swipe your credit card on this interactive advertisement and donate with a simple swipe. The video that plays once swiped is very pleasing and gives you a sense of actually doing more than just swiping your card – would have liked to see more versions though as there was only the two videos shown. Over 3000 Euros were made during the first month.
Soap Creative: Bus Shelter Dispenser
Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.
Fruits & Wine: Picnic Blanket
With summer comes perfect occasions to indulge in a fresh bottle of Fruits and Wine. To launch a new range of these fruit flavored wines, Rosapark created billboards that distributed free picnic blankets.
Sky: Polar Bear
An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’. How hard must it have been for the front puppeteer to walk in that position!
Norwegian: Next Stop New York
The day Norwegian surprised over half a million commuters by turning Nationaltheatret Station in Oslo into Times Square Station. And yes, The Naked Cowboy was invited.
Jaguar: Not-so Virtual Reality
Virtual reality is becoming the next big thing, so Jaguar invited people to experience the only virtual reality simulation worthy of the F-TYPE. One that turned out to be not-so-virtual.
Skoda: European Bike Stealing Championship
If you left a high quality bike unlocked in Amsterdam, Prague or Rome, which city would the bike be stolen in first? And how long would it take to happen? Skoda decided to test it out for the first European Bike Stealing Championship 2015 with their site We love Cycling. They brought along a band and confetti to to celebrate the thief!
Heineken: The Jonah Lomu Machine
Heineken invited local fans to a special night out and placed a prize machine in the corner. Dispensing signed footballs by Jonah Lomu. What I like about it is the clues that he gives that he can see them, but none are quite sure what to make of it!
I don’t know my rugby. At all. I’m not going to lie. But I imagine this guy to be as famous as footballers are to football fans I bet it’s a big deal he was hiding out in a machine in their local pub!
#LikeTheBeard
Other great Heineken campaigns include Departure Roulette and Heineken Passport
Pepsi Max: Friend Finder
Two words: Technical Brilliance. Ever been to a festival and lost your friends? They can’t hear their phone ring because of the awesome music blaring out? You wander around for ages to try and find them and you miss out on good times searching. Well problem solved thanks to Pepsi Max! Pepsi Max created the Friend Finder drone to take you to them! I love the design of the drone, the screen wrapped around the drone not only gives you directions and points to your friend but it could also be used for special messages and if possible as little screens showing what’s on the stage
Pepsi are growing their technology collection, before this there was the Pepsi Max Time Tunnel and the Pepsi Max Unbelievable Bus Shelter