Dominos: Ultimate Delivery Vehicle

“At Domino’s we’ve worked hard to make our pizzas better than ever. Now we need to create a better way to deliver them. So we’re partnering with Local Motors, and their talented online community of car designers, to create the ultimate pizza delivery vehicle. See what designs and ideas other are submitting, and even submit your own at LocalMotors.com/Dominos.”

Ambulances, Fire Engines, Police cars. Why not Pizza Delivery cars? Specifically designed for the job, maybe with a heater built in? And extra stock in the back like sauces? a safe for the money? Dominos want you to come up with a design for their own delivery vehicle, which thanks to them working with Local Motors it could become the real deal. What would you put on your version? Get designing.

Dominos: Eat Pizza Hot

Unusual use of direct mail today from Dominos in Brazil, I always throw menus from local take-aways, but this one would stand out. If they could get it under my door that is.

Dominos Pizza: Safe & Sound Scooter

You know when you look at some campaigns and think it’s awesome as soon as you see it, with a little bit of humour added in? This is one of them. Dominos pizza in the Netherlands have customised their scooters, with sound. Not only to make them safer (scooters are quiet compared to cars) but to also have a brand impact. I think it’s great, it’s also very funny, it sounds like it’s rapping.

When the driver presses the horn it says “lekker lekker” which means “tasty tasty” in Dutch and a stationary engine that sounds like the bike’s saying ‘Domino’s, domino’s, dododomino’s, domino’s’ while accelerating sound like ‘mmmmmmmmmmm lekker’ (tasty).”

My only reservation on it is the horn, it’s not very loud, and not much use as an actual horn, I’d have put two horns on, one normal and one tasty one. Great stuff anyway, and very innovative and creative! Although if I were the driver I’d be getting pretty annoyed at it by the end of my shift!