Johannesburg Zoo: Night Tour Shadows

A nice creative idea from Johannesburg Zoo, using shadows to advertise that they do tours at night, to see the animals you’d normally miss during the day. They’re almost like pieces of art in a gallery. The shadows also create a nice 3D effect too which just grabs your eye more than a 2D traditional poster.

HiperCentro Corona: 3D Classified Advert

Now this is how to use traditional advertising to the max. Creating an advert inside the copy that’s all ready there! Using a clever 3D effect inside the classified adverts in a newspaper you see a well made kitchen!

Sadako 3D: Scare

Oh go these things are horrible! I know they’re fake and all but they look so disturbing! To advertise Sadako coming out in 3D, they created these billboards to place on their campaigners, after all, she does come out of the screen in the films. I would not like to pass 50 of these walking around!

Kraken Rum: Billboard

A bit of fun from Kraken Spiced Rum, using the image from their packaging, of obviously the Kraken, they’ve made it so a tentacle becomes 3D and looks like it is picking someone up from the top window, of course though it is only a dummy!

Advertising Chalk Drawings – Part 4

Part 1: Here
Part 2: Here
Part 3: Here

Now it’s just a random group of drawings that I think are cool

Lego LOTR – created on canvas

Now at the wrong angle:

Created by the Planet Streetpainting art crew hired by Warner Bros

Mario DS

Can’t find who created this one buy kudos to them

Narnia

Created by Joe Hill

And finally

Reebok CrossFit – the world record holder as the largest 3D street art, suggested by Sam Wright

If you see any more to add to the (probably too long) collection let me know!

Advertising Chalk Drawings – Part 3

Part 1: Here
Part 2: Here

Next artist is Kurt Wenner, this guy’s stuff is awesome, he uses other props to make some scenes work like canvas boards to give an even better experience or including real rocks around the edges of the paintings. Kurt says he was the one who invented this kind of street art, so good on him, though I lied a little in the title, they’re not all chalk, most are digital and done on transfers and some are a mixture of both.

Kurt Wenner

British Columbia – Drawn under a zip wire to give that British Columbia feel

Camero

Celebrity Cruises

Compare the Market – the money looks so real floating around on the floor!

Gears of War – Kurt does a lot of game related ads

God of War

Lexus

Nike

Dunkin Donuts Smoothie – that drink looks sooooo good

Spiderman – Best one yet!

Part four coming next!

Advertising Chalk Drawings – Part 2

So, following on from Advertising Chalk Drawings Part 1 we now continue with:

Manfred Stader

Hong Kong 3D – The largest indoor 3D painting in Hong Kong, combined with smell and sound effects

Star Mild

Visit Wales

Costa – I think he used actual coffee beans for the frog on the cup

Easy Jet

Grants

Jinro – I love the ocean scene on this it looks so realistic

Johnny Walker

Smart Car

Sony Ericsson

Part 3 coming soon . . .

Advertising Chalk Drawings – Part 1

I recently posted the recent Dark Knight Rises 3D Chalk Drawing in Madrid for the premier of the film, at that point I didn’t know who the artist was, but now I’ve found it to be Julian Beever, an English chalk artist who does a lot of these drawings for brands and who features heavily in this post. These are not only works of art in their own right, but also great advertisements that take traditional further, while some incorporate a degree of interaction for consumers to take photo souvenirs away with them. I have included three main artists in this post so I’m going to group them into their works or art, then put the other random ones at the end. I haven’t included ALL the ones I have found, there are a lot of car ones and some I didn’t find as good as these or that they kind of felt like the same concept so I’ve just included my favourites, while doing it I realised it was going to be a huge post and I don’t like it when one post alone takes up the front page so I’m going to split it up, so this is part1. So we begin with:

Julian Beever

Olympic Torch Relay – Most recent one from Julian for the Olympic torch relay through Leicester

Rembrant

Sony Vaio

The Sun

Transformers – Not Entirely sure why he’s holding a Mountain Dew but hey ho

Virgin – One of my faves, that vault door looks awesome

Ballantines – Definitely makes an impression!

BT Infinity

Coca Cola – Brand fave

Daily Mail

DHL – Very clever concept

Make Poverty History

Part 2 on the way!

Batman Dark Knight Rises: 3D Street Art

I’ve always loved these kinds of street arts, they’re fun to watch people do, in a kind of “can you guess what it is yet?” Rolf Harris way, they aren’t permanent, and the sky is the limits. They’ve been used before for adverts before and I’ve seen some good examples, but this is my favourite one I’ve seen for a while, maybe it’s because I’ve just come back from seeing the film? I don’t know. Anyway, it’s awesome, and was created in Madrid to mark the Europe Premiere, no name of the artist yet though [EDIT: I’s by Julian Beever. See his other work in my post HERE].

Image from Geekologie

I may do a post with a collection of advertising chalk drawings soon

Batman: Dark Knight Rises Billboard

An awesome billboard today for the new Batman film The Dark Knight Rises. Drawing on the power of the Batman symbol alone while creating a cool looking 3D billboard, no use of boring traditional paper here!