Disney: Alice Digital Billboard

You’re wandering through Disneyland, having a great time with your family, meeting the characters and you see this Alice Through the Looking Glass Digital display. Cycling through the characters in the latest installment of the series. Then one of them starts moving. And talking. And even saying your name! This magic is because they had Johnny Depp as the Mad Hatter live streaming direct to the display! Allowing Disneyland guests to interact with the actual Mad Hatter! It makes me wish I’d been in Disneyland that day!

Wathan Funeral Home: Text and Drive

How to stop people texting and driving? Cieslok Media decided to place their faith in people getting so angry about their billboard that they would head to the website, mainly to complain. Installing a billboard for a fake funeral home (thankfully it’s a fake and not real!) Wathan Funeral Home with the words “Text and Drive”, making it look like the funeral home looking for business. Instead when you reach their website, www.wathanfuneral.com you are welcomed by a paragraph explaining more behind the billboard.

Great way to play on peoples anger on a billboard

 

Misereor: Social Swipe

Ever wanted to donate to charity but had no cash or change? No problem! Advertising agency Kolle-Rebbe have solved your predicament! Now you can swipe your credit card on this interactive advertisement and donate with a simple swipe. The video that plays once swiped is very pleasing and gives you a sense of actually doing more than just swiping your card – would have liked to see more versions though as there was only the two videos shown. Over 3000 Euros were made during the first month.

Reebok: ZPump 2.0 Speed Cam

Could you run fast enough to win yourself a new pair of shoes from Reebok?

“For us, running is about more than treadmills and racetracks. It’s a vital part of life. So what better place to launch the ZPump 2.0, than right in the middle of the busiest street in Stockholm?”

Children and Adolescents Reference Center: Glow in the Dark

Created by EuroRSCG these Children and Adolescents Reference Center ads are printed in fluorescent glow in the dark ink so they appear normal during daylight, with a child playing or innocently laying in bed. You are then invited to “Turn off the lights and help (Annie / Peter / Emily) overcome his/ her fear of the dark.”

When you turn the lights off, a new image appears revealing a grown man. A new message is also shown describing the abuse: “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.”

Don’t know if I’ve seen glow in the dark print used for anything but this is a great way to use it, and powerful.

Squatty Potty: Unicorn

There are some adverts you watch and you think how did you come up with this?! They generally come from a difficult brief for difficult products to market – perfumes are one. I never understand the adverts for the perfumes, but as my fiance put it “how else do they get your attention for a product you can’t smell?” one point to him. They have to go to the other extreme to get us to watch it and remember it. but this product is well, hard, but definitely not as mainstream as perfume! Some days you wish you could be a fly on the wall and one I would put on my list s to be in the meeting where they came up with this! It’s very well done, and puts humour in to make it less embarrassing, hats off to the actor to be able to do it so well! #squattypotty to the rescue!

Soap Creative: Bus Shelter Dispenser

Cancer Institute NSW, JCDecaux, UM and Soap Creative have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays.

Kristy Kreme: Worlds Tastiest Coupon

Introducing the World’s Tastiest Coupon: Real doughnut glaze, making a real barcode, that really scans. On 12/12, #DayOfTheDozens, you could present the above video on your mobile device at participating Krispy Kreme locations for 12 free Original Glazed doughnuts when you buy a dozen Original Glazed® doughnuts.

Hypnotic, and somehow feels like it’s unhealthy just to watch it, but clever coupon marketing in the 21st century!

Fruits & Wine: Picnic Blanket

With summer comes perfect occasions to indulge in a fresh bottle of Fruits and Wine. To launch a new range of these fruit flavored wines, Rosapark created billboards that distributed free picnic blankets.

Sky: Polar Bear

An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’. How hard must it have been for the front puppeteer to walk in that position!