Children and Adolescents Reference Center: Glow in the Dark

Created by EuroRSCG these Children and Adolescents Reference Center ads are printed in fluorescent glow in the dark ink so they appear normal during daylight, with a child playing or innocently laying in bed. You are then invited to “Turn off the lights and help (Annie / Peter / Emily) overcome his/ her fear of the dark.”

When you turn the lights off, a new image appears revealing a grown man. A new message is also shown describing the abuse: “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.”

Don’t know if I’ve seen glow in the dark print used for anything but this is a great way to use it, and powerful.

Batman Dark Knight Rises: 3D Street Art

I’ve always loved these kinds of street arts, they’re fun to watch people do, in a kind of “can you guess what it is yet?” Rolf Harris way, they aren’t permanent, and the sky is the limits. They’ve been used before for adverts before and I’ve seen some good examples, but this is my favourite one I’ve seen for a while, maybe it’s because I’ve just come back from seeing the film? I don’t know. Anyway, it’s awesome, and was created in Madrid to mark the Europe Premiere, no name of the artist yet though [EDIT: I’s by Julian Beever. See his other work in my post HERE].

Image from Geekologie

I may do a post with a collection of advertising chalk drawings soon

Batman: Dark Knight Rises Billboard

An awesome billboard today for the new Batman film The Dark Knight Rises. Drawing on the power of the Batman symbol alone while creating a cool looking 3D billboard, no use of boring traditional paper here!

Budweiser: Goal in the Dark

“Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor.

Idea: We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.”

I love the look of all this, it looks cool, is fun to watch – especially at close quarters like in the night club – but also because they’ve let people actually play so it is true engagement and not just put on a match for them to watch, which I’ve seen done before but because the viewers weren’t allowed to play at all, they might as well been watching it on a screen. Great visually and also a lot of fun.