Game of Thrones: 3D Street Art

I’ll admit, I don’t watch Game of Thrones, so I have no idea what part of the show this is from but I am told it’s for the Season 3 DVD release of the show. Measuring 10 metres by 7.5 metres it was installed on London’s Liverpool Street encouraged people to interact with the art, and “scale” the wall, being only open to allow this for 6 hours of the one day it was installed. In a first for these kind of 3D street art adverts it works at more than one angle, which is pretty special as you can only see others full glory from one angle.

Other examples of 3D Street Advertisements are in my four part collection here:

Part 1
Part 2
Part 3
Part 4

Fuzz Wax Bar: Street Waxing

“The Fuzz Wax Bar team worked with Lowe Roche to show weekend festival goers that waxing is worth it. Onlookers were invited to tear a wax-strips doubling as coupons from a male model covered quite literally from head to toe. As more and more people pulled wax-strips from his body, he was left hairless — and completely ‘exposed’ — in the Toronto streets.”

You can see the pain on his face, but also the guilty pleasure on the people on the streets as they pulled them. It’s a hrd thing to resist when someone puts a bandage in front of you and says pull, it is honestly, one of the best guilty pleasures I think, and to do it for a coupon is better, you’re getting something extra out of it! Great stuff from Fuzz Wax Bar, and a great execution of the waxing method. They should go to festivals with a few of these guys walking around!

Check out these other humerus campaigns:

Qualcomm: Best Bus Stop Ever
ESPN Michael Jordan Commercial: It’s Not Crazy, It’s Sports
Rotary Club Hermann Blumenau: Pedestrian Crossing

Marmite: Interactive Xmas Lights

Interactive bus shelters are a fave of mine, though I haven’t seen one for a while, but here’s the Marmite Christmas bus shelter and Christmas lights, you’re either going to love it or hate it (I’m sorry, I had to). The Christmas lights have been installed on London’s Oxford Street for a while, and the interactive bus shelter stands outside Selfridges. Using the screen and photograph in the shelter, you take a photo of yourself either enjoying, or hating Marmite, depending on your preference, it is then uploaded to a screen actually in the lights themselves. The campaign runs for 12 days so go give it a try if you can, if you cant get to London, upload your photo via the Facebook app!

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Ura.ru: Make The Politicians Work

Potholes, you think yours are bad around your area, you obviously haven’t been to the Russian city of Yekaterinburg (I’ll be honest, neither have I) where the pot holes reek havoc on the city. Although many complaints are made, the politicians whose job it is to get them fixed, are too busy to sort them out, or they just don’t care. So local website URA.RU created an ingenious way to get politicians to do their job – hit them where it hurts, their image. In the middle of the night artists went out and spray painted images of the governor, the mayor and the vice mayor over three pot holes in town with a message. Press caught on and they gained multiple responses to it, how did the politicians respond? They sent out workers, not to fill in the pot holes, but to paint over the images of their faces! URA.RU countered by painting another message next to the covered faces. Thankfully the politicians came to their senses and filled the holes in, but it took long enough! Shame they didn’t do more than three!

Advertising Chalk Drawings – Part 4

Part 1: Here
Part 2: Here
Part 3: Here

Now it’s just a random group of drawings that I think are cool

Lego LOTR – created on canvas

Now at the wrong angle:

Created by the Planet Streetpainting art crew hired by Warner Bros

Mario DS

Can’t find who created this one buy kudos to them

Narnia

Created by Joe Hill

And finally

Reebok CrossFit – the world record holder as the largest 3D street art, suggested by Sam Wright

If you see any more to add to the (probably too long) collection let me know!

Advertising Chalk Drawings – Part 3

Part 1: Here
Part 2: Here

Next artist is Kurt Wenner, this guy’s stuff is awesome, he uses other props to make some scenes work like canvas boards to give an even better experience or including real rocks around the edges of the paintings. Kurt says he was the one who invented this kind of street art, so good on him, though I lied a little in the title, they’re not all chalk, most are digital and done on transfers and some are a mixture of both.

Kurt Wenner

British Columbia – Drawn under a zip wire to give that British Columbia feel

Camero

Celebrity Cruises

Compare the Market – the money looks so real floating around on the floor!

Gears of War – Kurt does a lot of game related ads

God of War

Lexus

Nike

Dunkin Donuts Smoothie – that drink looks sooooo good

Spiderman – Best one yet!

Part four coming next!

Advertising Chalk Drawings – Part 2

So, following on from Advertising Chalk Drawings Part 1 we now continue with:

Manfred Stader

Hong Kong 3D – The largest indoor 3D painting in Hong Kong, combined with smell and sound effects

Star Mild

Visit Wales

Costa – I think he used actual coffee beans for the frog on the cup

Easy Jet

Grants

Jinro – I love the ocean scene on this it looks so realistic

Johnny Walker

Smart Car

Sony Ericsson

Part 3 coming soon . . .

Advertising Chalk Drawings – Part 1

I recently posted the recent Dark Knight Rises 3D Chalk Drawing in Madrid for the premier of the film, at that point I didn’t know who the artist was, but now I’ve found it to be Julian Beever, an English chalk artist who does a lot of these drawings for brands and who features heavily in this post. These are not only works of art in their own right, but also great advertisements that take traditional further, while some incorporate a degree of interaction for consumers to take photo souvenirs away with them. I have included three main artists in this post so I’m going to group them into their works or art, then put the other random ones at the end. I haven’t included ALL the ones I have found, there are a lot of car ones and some I didn’t find as good as these or that they kind of felt like the same concept so I’ve just included my favourites, while doing it I realised it was going to be a huge post and I don’t like it when one post alone takes up the front page so I’m going to split it up, so this is part1. So we begin with:

Julian Beever

Olympic Torch Relay – Most recent one from Julian for the Olympic torch relay through Leicester

Rembrant

Sony Vaio

The Sun

Transformers – Not Entirely sure why he’s holding a Mountain Dew but hey ho

Virgin – One of my faves, that vault door looks awesome

Ballantines – Definitely makes an impression!

BT Infinity

Coca Cola – Brand fave

Daily Mail

DHL – Very clever concept

Make Poverty History

Part 2 on the way!

Batman Dark Knight Rises: 3D Street Art

I’ve always loved these kinds of street arts, they’re fun to watch people do, in a kind of “can you guess what it is yet?” Rolf Harris way, they aren’t permanent, and the sky is the limits. They’ve been used before for adverts before and I’ve seen some good examples, but this is my favourite one I’ve seen for a while, maybe it’s because I’ve just come back from seeing the film? I don’t know. Anyway, it’s awesome, and was created in Madrid to mark the Europe Premiere, no name of the artist yet though [EDIT: I’s by Julian Beever. See his other work in my post HERE].

Image from Geekologie

I may do a post with a collection of advertising chalk drawings soon

Google: Street View Bus Stop

Another example of how the simplest of ideas can work the best. Giving commuters the view they’d see through their computer if they were looking at the street through Street View. They also placed directional arrows on foot paths and cycle lanes. A good bit of fun.